My selleria was born as one of the first on-line horseriding equipment shop in 2006.
We have been able to react to the modern market evolution and now we are proud to have been the first to create an e-commerce web site in Italy which deals with horseriding equipment andto be unique in only and solely in selling by correspondence offering an all-around service.

The staff at myselleria is made of young dynamic and professional people who have been able to make of their passion for horseriding a rich and varied wealth of experience and skills that I am now making available to you all ensuring an excellent professionality and a guided customer service at all times.

Our on-line shops offers a wide range of items, from the best brands to the cheapest ones but always ensuring the best value for money.

Our company mission is also to empower the customer enabling him/her to take part in the communication process encouraging this through all our tools (comments, blogs, social networks like facebook). This enables us to have a clear and honest relationship between myselleria and the customer. We are therefore trying to value the customer in order to make him/her feel important in the way that he/she will be rewarded by the other users for his/her esxpressed ideas. We encourage the customer to actively take part, to judge and to contribute to the web site development by living ideas comments discussions and suggestions.

The management saving costs, the optimization of the warehouse management reflect on our profit margins therefore myselleria is offering you a wide range of horseriding items at really convenient prices compared to a traditional shop and with discounts of up to 50%.

Besides saving money on myselleria you can save yourself a lot of time, just think about the possibility to find a shop open 24hrs a day all year round not to mention the time you would spend driving around looking for an item in a traditional shop which more often than not you will never find.

You have the possibility to buy anything you need for your horse but also for the horseman as well as items for stables.

On myselleria you will find items for grooming, technical and sports clothing for the horseman, quilts and blankets for horses, food, gift items, saddles, items for english and western riding and stable silos.

Remember buying on-line is handy (you can find anything you want), fast (delivering times are reduced), convenient (discounts of u to 50%) and safe (payments by credit cards, bankers' draft, postal orders and by installments).